OSM web design system / Direction 2

Orthopedic care for the way you move

This direction preserves the original OSM design system and adds only a restrained interaction layer: soft depth, subtle green hover blooms, true hexagon responses and purposeful directional movement.

Brand architecture

One practice. Two visual modes.

The clinical system leads with OSM green. Black and approved Trail Blazers assets create the partnership-specific campaign layer.

Primary / Clinical OSM

Confident. Clear. Human.

Green, charcoal and warm white support the full website, including physician, specialty, condition and patient-resource pages.

Exception / Trail Blazers partnership

United in performance.

Black, white and official Trail Blazers assets create a campaign layer while the typography, spacing and interface accents remain recognizably OSM.

Color system

Restrained by design.

Green carries the clinical brand. OSM orange-red provides limited directional emphasis. Official partner artwork always retains its native brand colors.

OSM Green#55655F
Deep Green#34413C
Charcoal#242725
Warm White#F6F5F1
Mist#ECEFEC
OSM Action#CA3832
Typography

Strong display. Quiet support.

Acumin Pro Condensed establishes the voice. Open Sans keeps longer medical content familiar and easy to read.

Acumin Pro Condensed Bold / Hero display
Care that keeps you moving.
Uppercase / tight leading / restrained tracking
Acumin + Open Sans / Editorial hierarchy
Built around your goals.

Every treatment plan should reflect the patient’s condition, function, lifestyle and individual goals.

Labels remain small but high contrast
Core components

Consistent at every turn.

The original component language remains intact. Hover and keyboard-focus states add feedback only where an element is genuinely interactive.

Patient-centered positioning

Your goals shape the path forward.

OSM’s visual system should reinforce the same idea as its care: thoughtful, coordinated and specific to the person. Professional experience supports the story without overtaking it.

Request an Appointment
  • PrecisionClear evaluation and treatment planning
  • CollaborationCoordinated care and communication
  • Return to activityA considered path toward personal goals
Frequently asked questions

Clear answers without clutter.

Native disclosure controls remain accessible and reliable while receiving the same editorial styling as the rest of the site.

Do I need to be a professional athlete to receive care at OSM?

No. OSM physicians care for patients with a wide range of orthopedic needs. Evaluation and treatment are based on each patient’s condition, function and goals.

Does OSM provide nonsurgical as well as surgical care?

Treatment recommendations depend on the individual diagnosis and may include surgical or nonsurgical options.

How should appointment calls to action be written?

Use “Request an Appointment” consistently unless a specific scheduling workflow has been verified.

Guardrails

What keeps it cohesive.

These constraints preserve the premium, established feel as the system expands to the rest of the site.

Production page coverage

Specialty & conditionHero, care-pathway cards, condition summaries, treatment options and appointment actions.
Physician & teamDirectory cards, biographies, verified credentials, reviews, awards and approved team roles.
New patient & resourcesForms, portal and payment links, preparation guidance, postoperative instructions and exercise programs.
Campaign & partnershipOSM structure with a controlled black campaign mode and official partner assets used in their native form.
Editorial & videoArticles, physician Q&A, video stories and clinical education using the same typography and spacing system.
FAQ & conversionAccessible disclosures, clear next steps and consistent request-an-appointment language.

System rules

Use consistently

  • Acumin Pro Condensed for hero and section titles
  • Open Sans for body copy and functional labels
  • OSM green for clinical calls to action
  • OSM orange-red for sparing directional accents
  • Hexagons as a controlled structural motif
  • Warm white and mist sections for visual pacing
  • White-to-soft-green bloom only on interactive surfaces
  • Two- to three-pixel lift as the maximum hover movement

Avoid

  • Using partner colors as general clinical interface colors
  • Multiple competing card or button styles
  • Persistent decorative gradients or gratuitous animation
  • Hover movement on static information that implies a false action
  • Tiny, widely spaced or low-contrast body text
  • Recreating or approximating either organization’s logo